By Sarah Hoot, SDA Journalism Intern
Selah Downtown Association is once again putting on an event to bring local businesses and community members together. The Selah Discovery Contest: Egg Hunt is a chance for people to visit a variety of local businesses in the hopes of finding all the hidden eggs throughout the city to win prizes. (Learn more about the contest and print a contest entry form here.
Not only is this event fun for kids in Selah who have the chance to win gift baskets from the participating businesses, but the business owners also benefit from the increased foot traffic of the people searching for the hidden eggs.
“The Business Easter Egg Hunt is a great way for local business owners to get involved with the community in a fun and exciting way,” said Rachael Glaspie, owner of Allstate: Selah and a member of the promotional committee for SDA. “In return the community has the opportunity to visit several local businesses they may have never been to before.”
One local business that will be participating in the Egg Hunt is Sundance Espresso , a favorite stop for some of Selah’s coffee enthusiasts.
“We as a business are very community oriented and we come from a small town,” Tim Lantrip, owner of Sundance Espresso, said. “We want to promote the Selah vision, not just here but also in the surrounding communities.”
SDA’s vision for the city of Selah is to make the downtown area a hub for business and community by utilizing the National Main Street Center’s Four-Point Approach® to community revitalization. As a part of the Four-Point Approach , the promotion of downtown and increasing local economic vitality are key elements, and the annual Selah Discovery Contest: Egg Hunt supports these goals.
The Egg Hunt helps to promote downtown Selah by bringing people to the businesses located downtown and interact with other community members. It also promotes the economic vitality of downtown by spotlighting different businesses and bringing new customers into the heart of Selah.
Lantrip thinks that First Street in Selah must be one of the busier city streets in Yakima County. However, he also says that, even with the busy-ness of traffic traveling up and down the street, he often gets customers who didn’t know that his business was there for long.
For Lantrip, the Egg Hunt is about more than just promoting his business. “It’s safe to say that most people recognize Easter and recognize the Easter Egg Hunt, and it’s a fun way to be able to show community spirit. To show that we are also, really, part of the bigger family.”
So if you want to get into the Easter spirit a little early, go to Selah City Hall or the SDA website to print out your entry form. Also, pay attention to the clues posted on the Facebook page as they will help you find those mysterious eggs.
Good luck out there!
Sarah Hoot is a Business & Downtown Journalist Intern at Selah Downtown Association. Based in Ellensburg, WA, Sarah is an undergraduate student at Central Washington University, where she is studying print journalism. She also current works as “Scene Editor” for the CWU Observer student newspaper. She is originally from Marysville, WA, and is the oldest child in a family of six.